This digital audit has been prepared by GoodFolks on behalf of the Cavello Group, covering three brands in scope: Langley, Pentagon SP, and George & Grey. The audit is designed to provide a clear, actionable view of each brand’s current digital performance and to identify opportunities for improvement across website, search, and digital channels.

Purpose of the Audit

The Cavello Group operates multiple brands with distinct audiences and market positions. This audit seeks to:

• Assess the foundational digital health of each brand’s website, including performance, accessibility, and search readiness.
• Evaluate the visibility and effectiveness of digital channels (social, paid, and CRM/email).
• Identify UX and conversion improvements that can increase engagement and lead generation.
• Highlight gaps in tracking, security, and structured data that may hinder long-term growth.

The findings are structured to give each brand a clear, prioritised roadmap of quick wins and longer-term enhancements.

Audit Structure

The audit has been conducted in two tiers, reflecting both foundational checks and more advanced opportunities:

• Tier 1: Core Website & Digital Foundations
  Focuses on quick-win technical fixes and establishing solid digital hygiene.
  • Website performance and accessibility (speed, caching, optimisation)
  • Foundational SEO (metadata, headings, alt text, keyword consistency)
  • Digital channel health check (light-touch review of social media, paid presence, and CRM setup)
• Tier 2: UX, SEO & Channel Activation
  Builds on Tier 1 by enhancing engagement and readiness for scale.
  • Website UX and conversion improvements (navigation, UI, CTAs, forms, security)
  • SEO enhancements (structured data, internal linking, local SEO)
  • Channel readiness (social engagement, ad structure, tracking setup)
  • Email marketing and CRM review (flows, segmentation, data quality)
  • Digital PR and brand visibility touchpoints (coverage, mentions, backlink strategy)

Methodology

Each brand was reviewed using a combination of:

• Performance testing: Mobile and desktop speed tests using PageSpeed Insights, Lighthouse, and WebPageTest, benchmarked at the 75th percentile where possible.
• Accessibility checks: Automated scans (axe/WAVE) and manual verification for labels, alt text, contrast ratios, and tap target sizes.
• SEO assessment: Review of metadata, heading structure, keyword presence, indexing signals (robots.txt, sitemaps), and schema.
• UX analysis: Heuristic evaluation of navigation, mobile usability, calls-to-action, and form completion processes.
• Channel and tracking review: Identification of live or dormant social profiles, evidence of paid advertising infrastructure, and presence of analytics/tracking tools.
• Security & backup review: Checks for HTTPS, security headers, and indicators of backup or version control practices.

Testing was conducted between 21–10 August 2025 (BST) across all three brand websites. Where certain resources (such as sitemaps or analytics data) were unavailable due to platform restrictions, this is noted in the relevant sections.