Cavello Group

GoodFolks Digital Audit

4.2 Website Performance & Accessibility

Table Of Contents

Current Status

George & Grey’s website conveys professionalism but suffers from performance bottlenecks and accessibility gaps. Tests show that load speeds are slower than recommended, particularly on mobile, due to unoptimised assets and a lack of caching. Accessibility checks identified missing alt text, form labelling issues, and contrast problems. These weaknesses reduce usability, especially for contractors and business clients who expect quick, reliable access to information.

Key Findings

Performance

  • Page speed: Largest Contentful Paint (LCP) on mobile regularly exceeds 2.5 seconds.
  • Image optimisation: Hero and supporting images are large and not served in next-gen formats (WebP/AVIF).
  • Caching & minification: No evidence of full-page caching or minified CSS/JS resources.
  • Render-blocking scripts: Several JavaScript files load early, delaying page rendering.

Accessibility

  • Alt text: Several images are missing or have non-descriptive alt attributes.
  • Form labels: Enquiry forms contain fields without explicit labels, reducing usability for screen readers.
  • Contrast: Some text does not meet WCAG AA standards for readability.
  • Mobile usability: Buttons and links are small or closely spaced, increasing tap errors.

Recommendations

GoodFolks recommends the following improvements:

High Impact, Low Effort

  • Compress and re-serve all hero and supporting images in WebP/AVIF.
  • Add descriptive alt text to all images, prioritising key service and product visuals.
  • Add explicit labels to enquiry form fields.

High Impact, Medium Effort

  • Implement caching and minification (via platform or plugin) to improve delivery.
  • Defer or asynchronously load render-blocking scripts to speed up interactivity.

Medium Impact, Low Effort

  • Adjust colour palette or text backgrounds to meet WCAG AA contrast ratios.
  • Increase spacing and size of mobile tap targets.

Outlook

By optimising images, enabling caching, and addressing accessibility gaps, George & Grey can reduce load times and improve inclusivity. These improvements will also support stronger SEO performance, reduce bounce rates, and create a smoother experience for prospective clients in the construction insurance sector.