Current Status
Langley has little visible digital PR activity at present. While the business is well established in its sector, there is minimal evidence of online mentions, backlinks from industry publications, or active press outreach. This represents a missed opportunity to strengthen brand authority and search visibility through earned coverage and partnerships.
Key Findings
Backlinks & Mentions
- Backlink profile is limited, with most inbound links coming from directories or suppliers.
- Few references to Langley in trade press or local business media were detected.
- No visible effort to distribute case studies, press releases, or project news externally.
Content & Coverage
- The website has a “News” section, but articles are mainly internal updates with little cross-posting to industry outlets.
- No evidence of press kits, media contact pages, or downloadable assets that would support PR engagement.
Partnerships
- Collaborations with contractors, suppliers, or industry associations are not being promoted online, even though they could offer opportunities for co-authored content or backlink generation.
Recommendations
GoodFolks recommends the following steps to strengthen digital PR presence:
High Impact, Low Effort
- Create a basic press kit (logo files, leadership bios, recent project highlights) to share with industry media.
- Ensure all news posts are optimised for SEO and include links to relevant service pages.
High Impact, Medium Effort
- Begin outreach to trade press and local media, pitching project case studies and thought leadership articles.
- Actively promote certifications, awards, and sustainability initiatives via external channels to reinforce credibility.
Medium Impact, Medium Effort
- Partner with suppliers, contractors, and associations on co-authored articles, webinars, or event recaps.
- Establish backlinks by submitting Langley projects to relevant online directories and award sites.
Outlook
At present, Langley’s digital PR presence is minimal, leaving the brand reliant on its website alone to communicate expertise. By proactively seeking coverage and building backlinks, Langley can strengthen its authority in search rankings, reach new audiences, and reinforce its reputation as a trusted leader in roofing and waterproofing solutions.