Current Status
No visible evidence of a CRM platform or structured email marketing system is currently in place for Langley. While the website captures enquiries through its contact form, there is no indication that submissions are segmented into a central database or followed up with automated communications. This means potential leads are handled in a manual, ad-hoc way, limiting opportunities for nurture, retargeting, and long-term relationship building.
Key Findings
CRM
- No integrations with CRM platforms (e.g. HubSpot, Salesforce, Zoho) were detected.
- Contact form enquiries appear to be directed by email only, with no tracking of lead status or segmentation.
- No visible database management or list-building mechanism is present.
Email Marketing
- No newsletter sign-up form is available on the site.
- No sign of email automation flows such as enquiry follow-ups, onboarding sequences, or nurture campaigns.
- Without structured data capture, Langley is not building an owned audience for remarketing.
Recommendations
GoodFolks recommends introducing a phased CRM and email marketing setup:
High Impact, Low Effort
- Add a mailing list signup option to the site (e.g. footer form or blog subscription).
- Connect existing contact forms to a CRM or lightweight email platform (e.g. Mailchimp, HubSpot Starter).
High Impact, Medium Effort
- Introduce automated email flows, such as:
- Enquiry confirmation: Immediate acknowledgment that a message has been received.
- Lead nurture sequence: Short series highlighting case studies, accreditations, and client testimonials.
- Re-engagement emails: Triggered if no response from an enquiry after a set period.
Medium Impact, Medium Effort
- Segment the database by service interest (e.g. Roofing, Waterproofing, Regeneration) to allow tailored follow-ups.
- Train internal teams to use the CRM for lead tracking and reporting.
Outlook
By adopting even a basic CRM and introducing simple automation flows, Langley can move from a manual contact process to a structured system that captures, segments, and nurtures leads effectively. This will reduce lost opportunities, strengthen client communication, and provide a scalable platform for future marketing campaigns.