Cavello Group

GoodFolks Digital Audit

2.3 Foundational SEO

Table Of Contents

Current Status

Langley’s website benefits from having several SEO foundations in place. The site is running WordPress with Yoast SEO enabled, and we confirmed that canonical tags and XML sitemaps are correctly implemented. Core service keywords such as roofing solutions, waterproofing, and flat roof systems are integrated into page titles, headings, and content, giving a solid base for visibility.

However, the audit identified several areas where optimisations are incomplete or missing. Addressing these will ensure Langley’s technical setup and on-page content work harder to drive organic traffic.

Key Findings

Metadata

  • Page titles and descriptions are present but often generic. For example, the homepage title reads simply “Home – Langley”, which does not fully communicate value.
  • Meta descriptions exist but are under-optimised for click-through.

Headings & Keyword Use

  • Primary service keywords are included in H1s, but some pages contain multiple H1s or uneven heading hierarchies.
  • Keyword consistency across pages is uneven — some service pages are well aligned, while others rely heavily on generic phrasing.

Structured Data

  • No Organization or LocalBusiness schema was detected.
  • Breadcrumb schema is not present, as the site does not use visible breadcrumb trails.

Image Optimisation

  • Many images are missing descriptive alt text, limiting accessibility and reducing relevance for image search.

Internal Linking

  • Internal linking exists via the navigation menu, but contextual links within page copy are minimal.
  • Service pages often end with a “Contact Us” prompt but do not link mid-content to encourage early conversions.

Recommendations

GoodFolks recommends the following SEO improvements:

High Impact, Low Effort

  • Optimise meta titles and descriptions to include service keywords and clear value propositions (e.g. “Langley – Roofing & Waterproofing Solutions Across the UK”).
  • Add descriptive alt text to all images.

High Impact, Medium Effort

  • Implement structured data:
    • Organization schema with name, logo, address, phone, and website.
    • LocalBusiness schema to support location visibility.
    • BreadcrumbList schema if breadcrumb navigation is introduced.
  • Audit and correct heading structures to ensure one H1 per page, supported by logical H2/H3 subheadings.

Medium Impact, Low Effort

  • Improve keyword consistency across service pages to align with user search intent.
  • Strengthen internal linking by connecting related services (e.g. Roofing ↔ Waterproofing) and linking key service mentions directly to the Contact page.

Outlook

By optimising metadata, implementing structured data, and strengthening internal linking, Langley can expect improvements in both organic visibility and click-through rates. Combined with accessibility and performance improvements, these SEO fixes provide a strong foundation for sustained search growth.