Cavello Group

GoodFolks Digital Audit

3.2 Website Performance & Accessibility

Table Of Contents

Current Status

Pentagon SP’s website provides a professional and product-led presence for contractors, but technical testing shows room for improvement. Performance issues are primarily linked to unoptimised assets and lack of caching, while accessibility checks revealed several compliance gaps. These issues collectively slow the site, reduce usability, and may affect how both search engines and contractors engage with the content.

Key Findings

Performance

  • Page speed: Mobile Largest Contentful Paint (LCP) consistently exceeds 2.5 seconds, above the recommended threshold for good user experience.
  • Image optimisation: Hero and product images are served in large JPEG formats without compression or next-gen formats (WebP/AVIF).
  • Caching/minification: No evidence of full-page caching or minified CSS/JS. Repeat visitors are not benefiting from optimised delivery.
  • Blocking scripts: Several JavaScript files load early, delaying rendering and interactivity.

Accessibility

  • Alt text: Many product and banner images are missing descriptive alt text.
  • Form labels: Enquiry form inputs are not consistently labelled, reducing clarity for assistive technologies.
  • Colour contrast: Some text/background combinations fall short of WCAG AA standards.
  • Mobile tap targets: Certain links and buttons are small or closely spaced, increasing error risk on mobile devices.

Recommendations

GoodFolks recommends the following improvements:

High Impact, Low Effort

  • Compress and re-serve hero and product images in WebP or AVIF.
  • Add meaningful alt text for all product and banner images.
  • Apply explicit labels to all form fields (e.g. “Name”, “Email”, “Company”).

High Impact, Medium Effort

  • Enable caching and minification through a WordPress plugin or server-level configuration.
  • Defer or asynchronously load render-blocking scripts to improve perceived speed.

Medium Impact, Low Effort

  • Adjust colour combinations where contrast is below WCAG AA standards.
  • Increase tap target size and spacing to improve usability on touchscreens.

Outlook

By addressing performance and accessibility gaps, Pentagon SP can significantly improve speed, usability, and inclusivity. These changes will also strengthen SEO signals, reduce bounce rates, and provide a smoother experience for contractors looking to evaluate products or request information.